AI in digital products
AI features for platforms, applications and SaaS, designed as part of the product and user journey.
The challenge
An AI capability can look compelling in a demo while remaining difficult to understand, use or maintain within a product.
Our approach
We prototype the interaction, define AI's role and integrate the feature with the backend. The experience explains limitations, supports review and provides alternatives when AI cannot help.
What we can deliver
- Discovery and experience prototypes
- Generation, search or analysis within the product
- Data contracts and backend authorisation
- Adoption, quality and cost measurement
Experience possibilities
Natural-language search, writing assistance, summaries and document analysis can become product features. The design starts with a specific user task.
Evaluate more than the answer
Task completion time, correction effort, accessibility, latency and cost per use help determine whether a feature should evolve.